Gallagher PR Public Relations StrategyDespite the enormous shifts in how marketing communications and PR has been altered by the Internet, mobile computing and social media, there are core tenets of PR that will never change, namely the need for:

  • Compelling content, creative writing and persuasive advocacy.
  • The ability to communicate beyond the confines of preordained market segments.
  • The proven ability to properly position a company and relentlessly articulate a compelling and defensible value proposition.

As PR practitioners since 1992, we’ve developed a keen appreciation for how valuable good communicators are, especially when it comes to market education for difficult-to-understand technologies.  It is an art to explain to mere mortals the intricacies and business significance of various technologies ranging from WAN optimization and network access control to centralized storage caching and Hadoop.

That said, having the technical depth and domain expertise to understand what it is you’re pitching—while possessing a solid grasp of what the new media wants and needs—has never been more important.  The old axiom “you can’t advocate what you don’t understand” is how GPR continually distinguishes itself from agencies big and small.

Please indulge some bragging rights.  Now in its 21st year of business, Gallagher PR has successfully launched over 36 start-ups and handcrafted award-winning PR campaigns for some of the industry’s most successful and mature companies.  Going above and beyond exceptional media coverage and expanded brand awareness, we’ve had a direct hand in increasing our clients’ market valuations.  In fact, we’ve helped our client base generate a cumulative market capitalization in excess of $45 billion.

We understand that PR goes way beyond the squishy intangibles of “awareness,” “market leadership” and “column inches of coverage.”  Conversely, PR is a highly metric-driven discipline that, when done correctly, has a direct and measureable impact on lead generation, prospect conversion rates, web traffic and a company’s valuation.  Arguably, PR is now the most influential marketing discipline in a company’s arsenal.

The bottom line is that communications channels of PR have changed and continue to morph.  But the underlying principles of what makes a PR agency worth its weight in gold—the ability to successfully position companies as unique, cement their relevancy and establish them as de facto market leaders with consistently growing valuations—has not.

Welcome (back) to the new Gallagher PR.

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