GPR BLOG:
"On Second Thought"

  • Talking “SMACS” and the Enduring Power of PR

    It’s odd to think of “losing” a client of three years as the high water mark for Gallagher PR. Let me explain… Semiconductor heavyweight LSI, a GPR client since 2012, was recently acquired for an eye-popping $6.6B by Avago. It’s tremendously gratifying that we had a significant hand in positioning the venerable company as a […]

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  • The End of an Era and the Beginning of Another

    When it comes to longevity in Silicon Valley, there aren’t many companies that survive for 33 years.  One of the rare exceptions is LSI Corporation, the pioneering semiconductor company that Gallagher PR has represented for over two years leading to its recent acquisition by Avago.  It remains to be seen what will remain standing after […]

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  • “Soft-Selling” in Contributed Articles

    Bylined contributed articles, or “though-leadership” pieces, have always been a great way for companies to reach prospective customers.  And the growing number of online publications makes the need (read: opportunity) for this form of content greater than ever before. We have also noticed another trend:  To solicit more contributed articles, some editors have become a […]

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  • Methods May Change, But Core Tenets Do Not

    One of the most effective attention-grabbing tricks in marketing circles is to declare the death of certain tried and true best practices. In the world of PR, we’ve seen proclamations that run the gamut from “PR is dead” to “the death of the news release.” A more subtle approach involves recasting an established process under the […]

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  • Wearing the prized hat of credibility

    Building and maintaining credibility is a fundamental requirement for investors, customers, and ultimately, success. But it isn’t a designation that comes overnight. Credibility means a lot of things. Sure, having a reputation that makes people feel comfortable enough to buy your product or invest in your company is part of it.  In the PR world […]

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  • The Envia Systems Meltdown: What are the PR Implications?

    Battery startup Envia Systems, a former client of ours, is back in the news.  Unfortunately, it’s not the glowing media coverage we helped the company generate when it announced “Envia Systems Achieves World Record Energy Density for Lithium-Ion Batteries.” In case you’re not up to speed on the Envia saga, the company is facing a […]

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  • Why (and How) to “Sell” Your Content

    By: Roger Biery Competition for marketshare begins with competition for mindshare.  Decision-makers are inundated with “content” these days: memos, reports, emails, articles, white papers, blogs, e-zines (like this one) and more—all competing for precious little time.  And this is why it’s more important than ever to give these busy (and very important) people a compelling […]

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  • Positioning and Messaging 101: Part 2

    Coming up with the right messages Once you’ve arrived at a great position, it’s important to describe it properly. Good messages should describe the position accurately, completely, and concisely, and they should do so in such a way that they generate interest and even excitement in the recipient. Here are some suggestions: Refer to the […]

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  • Positioning and Messaging 101: Part 1

    Every full-service PR program starts with a thorough review of the client’s positioning and messages. While we have worked with established players as well as startups, the client’s messaging nearly always needs work, and one of the services most valued by a client is an outside perspective on their story. In this article, we’ll look […]

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  • Who Should Speak For You?

    Since public relations is the art of effectively communicating your company’s story, the person who tells your story can make or break your program. While larger companies have a pool of marketing, sales, and senior management executives to carry the ball, it’s often difficult for an organization—start-ups in particular—to identify the right spokesperson(s).  Often due […]

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  • When Should You Start Your PR Program?

    We’re in the landscaping and gardening business. Much like a landscape architect and a new homeowner, when a PR agency and new client join forces at the right place and the right time it can be a thing of beauty. Visions are turned into plans and strategies, recommendations are made and goals are set, and […]

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  • The Four Most Important Questions in PR

    When you deliver information about your company, product, or technology, you need to answer four key questions: What, Why, How, and So What. Sounds obvious, right?  In theory, yes, but time and again companies stumble in their attempts to effectively communicate these four variables. Your skill at answering these questions will determine whether or not […]

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  • Who the Heck is Working on My Account? A PR Agency Selection Checklist

    We recently met with a prospective new client whose motivation to look for a replacement agency stemmed from the fact that they hadn’t heard from the principals of the company in literally months.  After sending in the “A” team to secure the business, the senior members left the client in the hands of an account […]

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  • Welcome to the New Gallagher PR

    Despite the enormous shifts in how marketing communications and PR has been altered by the Internet, mobile computing and social media, there are core tenets of PR that will never change, namely the need for: Compelling content, creative writing and persuasive advocacy. The ability to communicate beyond the confines of preordained market segments. The proven […]

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MEDIA COVERAGE
THAT MOVES MARKETS
e2e Materials CEO Pat Govang Speaks at the White House Business Council LSI CEO Abhi Talwalkar and Mad Money's Jim Cramer Discuss the 'Data Deluge' Envia Claims Breakthrough’ in Lithium-Ion Battery Cost and Energy Density ABC 7 KGO-TV  Cogswell College prepping new generation of animators Video Interview: Mike Hart of Sierra Energy talks about zero waste Envia Systems featured in BBC's 'Can brine power electric cars of the future?' E2e Materials CEO Patrick Govang, a green-tech innovator, shares his disruptive model Envia Systems' EV battery announcement on NBC-11 (KNTV) with Scott Budman, March 1, 2012 Energate CEO Niraj Bhargava discusses Getting on the Smart Grid on the Business News Network LSI Corp. CEO Abhi Talwalkar on why Flash storage technology is paving the way to future growth SAGE's Smart Green Glass is Showcased at California College EnOcean Self-Powering, Wireless Energy Sensors Join the Internet Portable Power at the Heart of Defibrillators Energate Launches Broadband Smart-Grid-to-Home Connection